Fair shopping choices

January 23rd, 2012

So many of the world’s problems these days can be accounted for by simple issues of personal choice. Personal choice is what drives consumer markets, and this is where we can all make a positive change for the future of the world, simply by choosing to buy fair trade and ethical goods over others. It all sounds so simple, yet not enough people are aware of the difference they can make.

We have all become aware of issues such as fair trade over the past 5 years thanks to the great work being done by many companies. The biggest growth area of fair trade has been in the food industry, with many companies advertising fair trade coffee and tea etc… on national television campaigns. The basic idea behind fair trade is that the farmers, manufacturers, and the craftspeople that make the goods are now being sourced directly by companies in order to cut out the middle man and in return are offering a fairer price to the original makers of a product. In return the customer might expect to pay a few pence more per item as the cost of transportation etc… is increased due to the fact that these companies may not be getting the bulk 24 hour fuel oil suppliers rates that some other commercial buyers receive.

It occurred to me recently that not may people are actually aware of the ethical impacts of buying cheap clothing form some large chain stores. When you think about it, for you to be able to buy a t-shirt for £2 or a pair of jeans for £10, someone somewhere must not be getting paid a fair amount. By taking a little time to look into the moral ethos of a company, and being prepared to pay a little more for your garments to companies that look after the welfare of their manufacturers, you could be making a positive difference to people’s lives across the world. If we all begin to make changes to the way in which we buy, things will change for the better.

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